It’s no secret that the advertising industry is suffering from a corona-crunch, with the knock-on effects hitting ad-supported streaming, FTA broadcast and pay TV alike, as major brands slash budgets by as much as 80%. That is why Faultline recently implored the industry not to down tools by making contingency cuts and preparing for the worst, but to invest in advanced advertising technologies now – while it matters. Since we made this call to arms, a surprise candidate has responded with enhancements to its own ad tech portfolio, in the form of MediaKind – the Ericsson IP video spin off – announcing the reconfiguration of its Prisma portfolio. MediaKind coincided the announcement with a handy webinar to provide crucial details…