“While Sky means well, and indeed AdSmart is the most advanced addressable technology on the planet, we cannot help feeling it must do better,” read Faultline’s frank consensus last week regarding the Comcast-owned operator’s paltry £1 million ($1.25 million) advertising funding scheme. As the saying goes – if you don’t ask, you don’t get. Comcast’s rapid response to our criticism was to pair Sky with NBCUniversal, bringing Sky ad inventory to the NBCUniversal One Platform – which is designed to bring advertising from multiple sources and delivery mechanisms under one umbrella. Of course, this includes Peacock, the latest video streaming addition to the Comcast portfolio. With advertising revenues at NBCU falling 7% during the first quarter, something had to be…