Going against the grain of current content distribution trends, US entertainment group Cinedigm has inked a deal with US streaming service Rockbot – which plies its trade distributing channels to brick and mortar venues such as bars, restaurants, gyms, colleges, and even your average waiting room. Cinedigm is evidently envisaging a strong resurgence of consumers to the hospitality sector once the US population is sufficiently vaccinated and restrictions lifted. But this isn’t a future deal, this deal is now, and Rockbot’s out-of-home TV network boasts over 20 million monthly viewers, although we’d be interested in seeing how Rockbot’s pre-Covid-19 viewing figures compare. But with many brick and mortar venues remaining closed, or restricted to limited capacity, while plenty of the…