ATP Media, the broadcast production and distribution arm of the ATP Tennis tour, is one of many media companies smugly celebrating its early migration to the cloud that helped it weather the storm of Covid-19 trends – starting circa 2015. Yet ATP Media is not your run of the mill media company. As well as supporting broadcasters with multi-platform production for IP video and satellite TV distribution around the globe, ATP Media also operates its own D2C OTT video platform called Tennis TV, which it claims is complementary not competitive to the broadcast offering. On top of that, and key to its transition away from satellites and on-site equipment, ATP Media has invested heavily in fiber network infrastructure. ATP Media’s…