Netflix will begin its contentious pivot to advertising as an alternative revenue stream from Q4 2022. In one of the greatest U-turns of the streaming era, the SVoD king will have to trade its fierce trendsetting status for a laggard wading into a marketplace where its vulnerabilities are waiting to be exposed by the competition. According to the usually reliable New York Times, an executive note has been pinged to Netflix employees warning of this accelerated timeline for its ad-supported business before the end of this year. This is more than a slight acceleration – dramatically pulling forward plans that co-CEO Reed Hastings only recently said the company would “figure out over the next year or two.” The message mentions…