More than two and a half years after long-standing trade association Cable Europe announced plans to rebrand as GigaEurope, similar scenes of galvanizing a disheveled industry are taking place in the US. The National Cable Television Cooperative is leaping into the modern day by rebranding as the National Content and Technology Cooperative – while cannily keeping the same well-recognized NCTC brand acronym. The two regional organizations – NCTC and GigaEurope – are chalk and cheese really. We are making this comparison simply because NCTC’s post-rebrand plans actually have substance, unlike GigaEurope’s vague drive for fixed-mobile convergence with little mention of content. The refreshed identity for NCTC plans to help members unlock new revenue streams as well as cost-saving strategies. This…