Faultline’s chance encounter with downloadable content veteran Penthera at the OTT.X Fronts in May this year provided a first look at the new 2nd Look product – marking the US company’s foray into advertising. Three months later, we circled back for an update on 2nd Look’s progress – perhaps too soon, it seems, as some of the assurances passed our way in Los Angeles have still not manifested. “I’m yet to hear any negatives,” kicked off Penthera’s President and COO, Brian Kline – describing how the 2nd Look technology integrates directly with ad stitchers to disrupt the ad decisioning space. Deployed in the cloud, it sits between the ad stitcher and player, where it defers ad decisions to immediately before…