There were numerous debates in full flow at IBC 2022 about what people actually mean when they talk about sustainability in streaming? These same discussions often ignore an important question – how can the emerging crop of environmentally-conscious media organizations get rich as well as green? If you can look past the awkward name, a UK-based start-up called Humans Not Robots has the makings of an actually useful video data platform to help guide people through the many hoops surrounding sustainable decision making. Speaking to Faultline at IBC 2022, Kristan Bullett, CEO at Humans Not Robots, makes no bones about the company wanting to make money from the climate crisis – the type of honesty that will be appreciated by…