Pay TV operators outside of the US must look longingly at the National Content and Technology Cooperative (NCTC) – formerly The National Cable Television Cooperative up until July 2022. The industry body is a moving lighthouse for lost ships, now providing its 700 TV and broadband service provider members with routes to streaming safety away from the choppy waters of traditional pay TV. The NCTC is coming good on its promise following the refreshed identity to unlock new revenue streams and cost-saving strategies for members. Its first significant move post-rebrand is to recruit cord cutting customizer MyBundle.TV, to supply its member base with tools to cultivate streaming packages based on consumers’ viewing interests and – importantly in today’s economic climate…