Quickplay has struck its first acquisition since being carved out of AT&T back in Q1 2020, to take the Canadian cloud-based OTT video software vendor into the realm of media services and media asset management (MAM). An unfamiliar name to many, the target is 440 Digital, a business bringing automation tools into Quickplay’s ranks to simplify the content onboarding process for video customers. While Quickplay has long been in the CMS space, Quickplay is now in the MAM game. The two can be loosely demarcated as CMS manages content in one archive, while MAM manages digital files across an entire organization. We aren’t saying that Quickplay has sold us a red herring, yet our numerous conversations with company executives over…