It has taken less than four months since the disruptive launch of ChatGPT in November 2022 for a start-up in the generative AI bubble to burst onto the scene with a system capable of generating video from text, video from still images, and video from video. “No lights. No cameras. All action,” reads the strapline of Runway Research. The start-up has developed a multi-modal AI system that can generate novel videos from text, images, or video clips – all from inside a web-based video editor. For amateur content creators, this could be huge. Production purists argue the results are exactly that – amateurish – but the reality is that once fledgling generative AI models are fine-tuned and put through the…