Five years ago this week… Swedish app store developer Accedo was revealed to be behind another significant operator deal in Asia Pacific, building a unified live and VoD platform for India’s Tata Sky across web, Android and iOS. Coming just six months after a partnership with Asian OTT service SportsFix, which claimed every Malaysian telco as a launch partner, Accedo was making a name for itself in the mobile-first video ecosystem that engulfed much of Asia Pacific. Despite its roots in building gaming app stores for smart TVs, the company’s renewed roadmap was clear – mobile was at the center of its multiscreen strategy. — MarketCast has released a Brand Effect feature for advertising measurement, teaming up with smart TV automatic content recognition data firm…