For a company like Synamedia, with so many strings to its bow, getting across the many product messages at a major industry trade fair like NAB is a near-impossible task. A pre-NAB press conference held this week was therefore a calculated way of setting the scene ahead of the industry flocking to Las Vegas in a fortnight. There is a bigger news item under embargo until closer to the show, involving a recent acquisition and product expansion, which eagle-eyed readers will have spotted a clue to on the pages of Faultline in weeks gone by. In the meantime, Synamedia is fiercely focused on its SaaS shift, not just to attract new business from nimble cloud-native video streaming businesses, but as…