While IBC 2023 was opening its doors in Amsterdam, Amazon was breaking streaming records in the US. With sports streaming increasingly top of mind for video technology vendors, many now showcasing sports-focused SaaS and cloud-based product evolutions, the new streaming milestone for Amazon’s Prime Video is significant in its scale. Prime Video produced a personal best for a live audience during last week’s Thursday Night Football streaming showcase, averaging 15.1 million viewers across all digital and linear platforms, a 16% increase over last year’s viewing numbers, according to Nielsen data. This is Amazon’s second season streaming Thursday Night Football, after paying approximately $1 billion for exclusive (or not, as we discuss) rights until 2032. More substantial still is Amazon’s claim…