Integration has rapidly snowballed into acquisition for Tellyo, a live video production and editing specialist, which has been bought by broadcast software veteran Amagi just two months after the start-up’s tools were first made available to Amagi customers at IBC 2023. Such hastiness implies glistening testimonials from Amagi’s client base in the businesses of live sports and news. The deal serves as a poignant reminder of how the cloud/remote video editing space was not a pandemic fad. The value of tools such as clipping, editing and social media sharing exploded in this period as productions shut down in early 2020. Web-based video production portals have since been democratized by the tsunami of social media content – and Amagi has recognized…