There is a recent trend where companies with vested interests in ad-supported streaming are misconstruing increased viewer numbers on ad-based platforms as a positive sign that consumers are becoming more accepting of ads. TiVo’s latest Video Trends Report is another guilty party. The Xperi-owned entertainment house finds that monthly spend on video services fell by $13 from 2021 to 2023 in the US and Canada, leading to a rise in the average numbers of subscriptions to non-paid video services – leaping from 2.4 in 2021, to 4 in 2021 (TiVo describes this as doubling, when clearly it is not). TiVo concludes that this rise in non-paid services is responsible for ad-tolerance reaching an all-time high of 62.8% in Q4 2023,…