We’re pretty sure that if you ran a poll of where priorities lie in the video industry, forming another industry alliance would be pretty low down the list, if not rock bottom. Nevertheless, industry alliances continue to be born at a rapid rate—usually a sign that technology companies are huddling together for warmth to weather an ongoing storm more than evidence of fierce innovation. But not always. Newly delivered by the stork is the XR Sports Alliance, a joint effort of chip giant Qualcomm, video experience developer Accedo, and HBS, a sports broadcaster turned consultancy. The XR Sports Alliance is not an athletic branch of the environmental movement Extinction Rebellion (although Stockholm-based Accedo does cosplay as Greta Thunberg from time…