If you ever find yourself in need of validation for how bleeding edge innovation is being brought to life in consumer entertainment experiences, look no further than the video games industry. This is all about bridging gaps; bringing people together in vast online communities where monetization potential is prolific – a lesson that the TV and movie industries could learn a thing or two about. Roblox is a global gaming sensation boasting some 200 million monthly active users and 77 million daily users. Plenty has been written about the power of user-generated content (UGC) in the age of the Tik Tok-rooted creator economy, and Roblox is in many ways the UGC of the video game realm – as a place…