Amagi has wisely taken Faultline’s advice by jumping into bed with start-up Anoki, which we recently flagged as one of several efficient software houses emerging from the generative AI boom. In Anoki’s case, the California-based firm has impressed with its ability to transfer TikTok-esque video scrolling elements to the linear TV viewing environment. But this is not where Amagi’s interest lies. The ad tech and broadcast heavyweight is after Anoki’s toolset of generative AI capabilities designed to drive advertising monetization. Amagi has deployed Anoki’s ContextIQ product. The SEO-friendly pitch is to use multi-modal generative AI tools to produce contextual scene-level metadata on select content – said to go way beyond basic genres and text analysis. The end result is that,…