Our standalone analysis of the state of UHD broadcasting across DTH and OTT in France during the 2024 Olympics showed that the CTA’s HDR10 and Dolby Vision are the two dominant High Dynamic Range formats among the main French channels. Outside of France, however, Advanced HDR by Technicolor is making its own case as the HDR underdog. This feat came in Brazil, where Brazilian broadcaster Globo and German R&D institution Fraunhofer IIS have successfully demonstrated Advanced HDR by Technicolor and MPEG-H Audio on Hisense TVs. This comes as Brazil’s hotly anticipated next-generation DTT standard, TV 3.0, gears up for commercial roll-out from April 2025. Unfortunately, the 2024 Paris Olympic Games came too soon to demonstrate these audiovisual technical innovations on…