If partnerships and integrations between technology vendors is what it takes to inspire innovation and spur new product launches, then who are we to complain? Jimmy open a few time capsules capturing post-Covid trade shows and the broadcast zeitgeist will recite piles of press releases asserting partnerships – mostly strategic decisions between vendors huddling together to weather macroeconomic storms. Again, nothing wrong with that, except that many platonic partnerships are not what they seem, and often do not produce what they promise – cost savings for customers; assurance for shareholders; new tools for product teams. IBC 2024 could—and we say could tentatively—be different. The past week has already teased a number of intriguing partnership and integration announcements ahead of next…