Amsterdam-based Cleeng, owner of the trademark Subscriber Retention Management (SRM), is introducing a new generative AI chatbot into its suite of subscriber management software for IBC 2024. Cleeng is clearly late to the party for genAI chatbots if we think about the market in broad strokes, yet the company claims it has achieved an industry first in using a genAI chatbot not only to guide business decisions based on churn prediction, but to advise on a range of subscriber insights. However, we sensed during a closed doors briefing from the company’s executive team this week that genAI is not a technology that takes precedence where predicting subscriber churn and end to end customer care is concerned. Predictive analytics, meanwhile, is…