After rejecting almost a dozen acquisition offers since its inception in 2010, Spideo—the semantics-centric content recommendations business—has accepted that now is the time to sell. Mediagenix, the Belgian broadcast management and content scheduling vendor, is Spideo’s suitor. With another pure personalization provider falling victim to the M&A guillotine, the recommendations engine market is left sparce – with slim pickings now for video platforms in the perpetual build versus buy debate. On paper, the synergies of the acquisition are clear and obvious, but so are the commoditization implications. Mediagenix’s flagship Whats’On platform, which handles complex scheduling and rights processes, is now primed to integrate Spideo’s content discovery and personalization algorithms as part of the existing Mediagenix content management package. The Spideo…