In the crowded business of turnkey streaming platforms, differentiation is difficult to come across. Broadcasters and content owners of varying scale care less and less about core video technology choices, and that is reflected in the absence of innovation on show at IBC 2024. By the same token, there is also clear evidence of market maturation, as technologies fundamental to processing and delivering video become better, faster, cheaper, and more scalable. Conversations about video codecs, streaming protocols, and CDNs are fading from the show floor in place of content and advertising strategies, while familiar topics like churn reduction and analytics hang around like reassuring faces. Companies like Enghouse, a beast with 2,500 employees, go toe-to-toe with minnows like Vodlix. A…