New York-based SaaS outfit Human & Digital (HAND) was Faultline’s wildcard at IBC 2024, representing yet another showcase of vendors building real-world products around the C2PA (Coalition for Content Provenance and Authenticity). Incorporated in 2022 and offering talent IDs only since September 2023, HAND CEO and founder Will Kreth describes the company as Hollywood’s barcode for tracking talent in the age of digital replicas, deep fakes, and generative AI—without the need for government-level identifiers. In a world where managing talent and digital identity is increasingly complicated, with actors actively exploring digital ‘twins’, there is clear demand for clarity in this space – or else future lawsuits could be biblical. As a B2B SaaS outfit, HAND specializes in automated provenance and…