European TV metadata heavyweight Media Press came out punching at IBC 2024 with a stronger presence at the show compared to previous years. At 37 years old, Media Press is no spring chicken, but the 1,000-person company is using legacy to its advantage to straighten out the messy spaghetti’s junction of fragmented metadata found among studios, broadcasters, pay TV operators, and steamers. A new product called OpenID is hot off the press from Media Press, positioned firmly as an assault on Gracenote. OpenID is a tool designed to extinguish proprietary entertainment metadata IDs by offering a non-proprietary framework – opening up the extensive Media Press database of 1 billion unique proprietary IDs (yes, billion). OpenID aims to clear up complexities…