TVScientific, the four-year-old brainchild of CEO Jason Fairchild, is on a mission to disrupt the TV advertising space—and to take down Google and Meta’s dominance. Fresh off the approval of a new patent, Fairchild tells Faultline that his company’s inventions will liberate millions of advertisers by automating ad measurement and optimization based on clear outcomes. The key innovation, he argues, lies in a system that tracks audience engagement across connected TV (CTV) and OTT services, linking specific ad exposures to purchases and other post-viewing actions. Fairchild’s distaste for the walled gardens of digital giants like Google has history. His previous venture, Go2.com, which pioneered paid search, took on Google in court over patent infringement and was later acquired by Yahoo…