It may seem like a lifetime ago, but there was a time in recent memory when Facebook was on the cusp of becoming a serious contender in video streaming with a sizable original programming budget to boot. Those plans were starved from 2018 and finally cast aside in 2022, but now the social media monopoly has renewed its vows to video – and we don’t mean Zuckerberg’s metaverse vanity project. During the 2024 New York Advertising Week, Meta Platforms announced that Facebook will finally receive a full-screen video tab. This update is not significant on its own, but the full-screen feature is designed to facilitate the second, bigger announcement, which is that Meta has unveiled a smorgasbord of new ad…