Boston-based Backlight is described as a supplier of enterprise video software for broadcast and digital workflows, but the company has an intrinsic problem. An aggressive acquisition spree in 2022 equipped Backlight with all the necessary cloud-based tools for media asset management, content creation, and collaboration – yet two years later, Backlight looks bloated. Backlight’s sprawling product ecosystem was felt on our Zoom call this week, with a mix of brand names, acquisitions, and APIs. As Backlight’s numerous representatives each walked Faultline through the latest and greatest in feature updates released at IBC 2024, tasking us with deciphering how these puzzle pieces fit together, we felt a pang of sympathy for the PR and marketing teams, who must wrangle a menagerie…