A wide variety of freely-accessible video editing platforms already come kitted with tools for automatically churning out short-form highlights from long-form content—often in vertical video format and with automated captions—providing super democratized and powerful marketing capabilities. We have been waxing lyrical about the significance of short-form and mobile-first content for well over a decade, so why only now are serious B2B video software providers offering short-form content as standard? Quickplay is one example of a traditional OTT video specialist jumping on the bandwagon, launching its Quickplay Shorts product for creating and syndicating short-form content from both live and VoD long-form titles. Part of the reason for being late to the party is the availability of generative AI, though Quickplay might…