Five years ago this week… Faultline got to the bottom of how TVSquared cracked the Comcast account. The start-up’s CEO credited success to adapting Wall Street-grade data models for ad performance tracking, focusing on long-term campaign impact—a rarity in the linear and OTT ad space. By identifying trends like weekend viewing habits or optimal ad placements, TVSquared delivered measurable results, promising reductions in cost per response and boosts in sales. At the time, speculation swirled around TVSquared’s potential role in powering Comcast’s Peacock launch—foreshadowing ad tech’s critical role in the streaming wars over the coming five years, and beyond. DirecTV takes control of Invidi: DirecTV has expanded its investment in addressable TV ad platform Invidi, increasing its stake to…