A new starter application for the NextGen TV ecosystem in the US is under development by a company that has flown under the radar, despite being a staple on the app development scene since 1999. This software veteran is Velope.tv, which has been honored by Run3TV—the TV web platform for broadcasters—as the preferred partner to accelerate adoption of ATSC 3.0 services among TV stations. “We hope this isn’t too little, too late,” expressed Zane Vella, a Velope board member and advisor, sharing Faultline’s frustration about the missed opportunities for NextGen TV in its consistently delayed roll-out. “We’ve become equally frustrated with it, but it’s a compelling hybrid.” A test starter app had previously been built internally at Run3TV, so that…