Quickplay first teased version 1 of its TikTok-inspired AI features at NAB 2024, first as a search use case only, but it wasn’t until CES 2025 that the full-fat product, Quickplay Shorts, became a reality. The timing raises a familiar question—why have enterprise-grade OTT video platforms like Quickplay taken so long to provide customers with functionalities already commonplace in user-generated content (UGC) apps? We didn’t get a straight answer from Naveen Narayanan, VP of Product Management at Quickplay, but that is partly because the reasons are numerous. First, Quickplay—the Toronto-based cloud TV specialist formerly owned by AT&T—specializes in migrating tier 1 entertainment customers to cloud-native OTT environments. While tier 1s bring big paychecks, these lumbering giants react much slower to…