As sports rights continue to fragment, this in turn splinters the sports media technology value chain. In return, investor perspectives are changing when it comes to sports, with the past decade observing a notable diversification of investors, while the next decade is set to play host to a whole new breed of sports investors. Chapter 3 in a five-publication series from consulting firm Altman Solon is arguably the most significant of the sequence—zooming in on the evolution of sports investments, from the days of high-net-worth individuals pre-2010, to the rise of private equity, holding companies, and sovereign wealth funds. A survey of 220 global sports executives finds that technology providers in the sports marketplace offer the most attractive investment opportunities…