The coming year is going to be a turbulent one for the SVoD players, who are facing pressure from investors to start turning profits in these uncertain times – with Netflix quite happy to rub its rivals’ noses in it. The screw is turning on operators too, and so doors are opening for the smaller streamers to steal share from their larger rivals. In brief, we predict that the introduction of advertising is going to muddy the waters, in terms of financial visibility and performance metrics, which will push investor sentiment towards the second tier of SVoD, who will embrace bundling and operator partnerships and gain ground on the upper tier. In addition, we expect that Warner Bros. Discovery will…