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3SS, Media Distillery, XroadMedia tie-up – a masterclass or overkill?

A front-end TV software developer, an AI-based video analytics outfit and a content discovery vendor walk into a bar. After several buzzword cocktails, the trio hit it off and the resulting collaboration is an AI-led linear on-demand Android TV platform which on the surface appears to have all the minerals to stand head and shoulders above competing services. But is this a case of too many cooks spoil the broth? This is the love triangle formed between 3SS, Media Distillery and XroadMedia late last week. 3SS brings its revered 3Ready UI framework to the fore, while Media Distillery provides machine learning algorithms designed to detect and index content, which adds a new element to XroadMedia’s personalization engine. This combination of…

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