Business intelligence is the selling point of Ateme’s new Pilot Media product, a term that embodies one of Faultline’s greatest gripes. The French video compression vendor’s latest move could also be considered a reaction to another encoding heavyweight, Synamedia, which got into business intelligence in a big way a few months ago with its Clarissa suite. Also referred to as management insights and business logic (are intelligence and logic the same thing?), Pilot Media is pitched as a cloud-native system for bringing efficiencies to media supply chains – and is a way for Ateme to capitalize on the flow of broadcasters and service providers shifting to the cloud, whether on-prem, public, or hybrid. By facilitating the controlled migration of production…