Google Analytics is the low hanging fruit on the video data tree that OTT outfits should avoid like the plague, while the popularity of video encoders developed in-house has surprised just about everyone. These are two standout conclusions from Bitmovin’s latest Video Developer Report – one of the most thorough vendor-led surveys in only its fourth year. On the video analytics front, the gulf is shown in black and white, with Google Analytics used by 51% of respondents. Conviva trails in second place with just 16%, followed by Bitmovin Analytics 13%, NPAW 11%, Mux 6%, and MediaMelon 3%. A further 24% chose Other, displaying the wealth of video analytics options on the market, while 17% of those surveyed currently use…