With all the Olympics hullabaloo absorbed by streaming viewership numbers, UHD and HDR trends, and even case studies on how private 5G networks are being exploited at the Games, few would know that 5G Broadcast has turned up in Paris this month. First things first, we do not see 5G Broadcast as a silver bullet for broadcasters, and we must clarify that the deployment of 5G Broadcast at the Paris Olympics is being carried out purely for non-commercial research purposes. A bulletin landed in our inbox this week from the 5G Broadcast Collective—a non-profit promotion body formed earlier this year—boasting that 5G Broadcast is taking home the gold. We would argue that 5G Broadcast isn’t even on the podium yet,…