“We are absolutely not a hardware company,” reiterates Synamedia’s Nick Thexton, EVP of Cloud Media Services, while proudly presenting the TV technology company’s new palm-sized, aggressively-priced HDMI streaming device. Coined Senza, Synamedia evangelizes that it is rethinking the concept of thin clients by putting applications in the cloud where off-device GPU capabilities render user interfaces and graphical overlays, via simple HTML5. The UK-based software vendor claims Senza dramatically lowers the cost of app development – effectively democratizing high-quality TV applications and additional services for smaller service providers. Italian for ‘without’, Senza—both a product and a platform—is without many things. It is without a browser. It is without an OS. It is without an application ecosystem, and therefore without ecosystem taxes.…