Super Bowl, the show piece of the US National Football League (NFL), has long been a big shop window for the event’s broadcaster, partly because this privilege rotates on a three-yearly cycle between the big three in US sports of CBS, NBC and Fox. This year it is Fox Sports’ turn and there is a discernible shift in emphasis away from technical innovation on the screen towards sustaining compelling action on the pitch. It is notable how Fox has garnered more interest from its decision to drop a commercial from each quarter of the match than for its broadcasting in ultra HD with HDR (High Dynamic Range). There is some logic here in that out of the 100 million viewers…