Announcing that advertisers should start committing a considerable 40% share of TV ad budgets to OTT, when today’s average is just 14%, raised more than a few eyebrows at this week’s Stream TV Ad Summit. Of course, as the event name suggests, no speaker from the panel that followed was going to disagree with Justin Evans, global head of analytics and insights at Samsung Ads. His company’s reasoning is that streaming-enabled homes are being starved of impressions, while homes without smart TVs or connected TV devices are a shrinking pool of opportunity. David Porter, SVP and GM of Addressability at dynamic ad insertion company Canoe Ventures, was the only panelist to directly address this hypothetical 40% ad streaming budget target,…