ADB is sick and tired of being labeled a hardware company. Admittedly, the Swiss developer continues to work closely with OEMs and operator customers in the design of hardware, for a range of set tops and its lesser known involvement in broadband gateways, yet the subtly multifaceted company is on a marketing mission to be known as a Triple-S company – that is System, Software and Services. Like many video technology vendors adapting to a software world, ADB is another example of how to turn legacy to advantage. Its historic expertise makes for a software company that knows its way around hardware like the back of its hand, while ADB would argue that newer entrants born into software might stumble…