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ADB loses longstanding deal as Cyfrowy Polsat goes OTT

Disruption is coming for the Polish video market triggered by incumbent DTH operator Cyfrowy Polsat which this week launched an OTT video service with dedicated hardware. Unfortunately, disruption has already struck set top manufacturer ADB, as the launch of EvoBox Stream marks the end of a longstanding supplier relationship with Cyfrowy Polsat. Coined EvoBox Stream, while the product is unlikely to dislodge established OTT video services, it certainly threatens the livelihoods of traditional pay TV offerings, including Cyfrowy Polsat’s own. Cannibalization is key again. The trend perhaps hasn’t been quite as endemic throughout the pay TV marketplace as last year but there are signs of a shake up across Europe. But crucially, for EvoBox Stream, the launch marks Cyfrowy Polsat’s…

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