Feature updates can often feel like non-events, and Ateme’s announcement about its Kyrion line of video encoders adding support for Advanced HDR by Technicolor is no exception. Why introduce a content-enhancement technology that has been around for nearly a decade now? In reality, such integrations signal more than just a technical upgrade—they often indicate that consumer-facing technologies have reached a maturity level sufficient for broader adoption. But is this too little, too late to leave a meaningful mark on the HDR landscape? Advanced HDR by Technicolor, a collaborative project between Philips, InterDigital, and Technicolor, has been aggressively marketed as the superior HDR format for live sports. The claim is that it offers better HDR performance than HLG while avoiding the…