Athletes from the US and Great Britain aren’t the only ones leaving Rio with their heads held high. The 2016 Olympics marked the first games in which OTT streaming has become the standard viewing behavior ahead of linear TV, and the industry took up the challenge of embracing this technology – operators, broadcasters, pure play OTT services, and vendors all appreciated the importance of the technological transition. Most notably, Facebook, Snapchat, Google, Comcast, NBC and Globo all had to up the game of their online platforms for this year’s Olympics coverage. The real winners here were the social networks, which dished out some pretty devastating blows to companies used to hogging all the Olympics’ viewing glory. YouTube’s multiscreen coverage tapped…