Encoding.com might not be the first name on people’s lips when musing about the video transcoding market, and in fact we recall the company’s frustration at being left out of the cloud transcoding forecast from our research arm Rethink TV a couple of years ago. That said, the US vendor has just nabbed what looks to be a huge deal with Akamai involving a substantial customer migration project. As of last week, Akamai announced it has begun retiring Media Service On Demand (MSoD) transcoding services, its complementary VoD transcoding product, instead sliding in Encoding.com, a long-term media processing partner of Akamai turned preferred partner for a major transition project. It means Akamai is now recommending customers transition to Encoding.com’s cloud…