Two years ago, Faultline ran the headline ‘Amazon Personalize threatens to derail recommendations industry’. While content recommendation engines are very much still on a steady train, the connotations of this prediction were not entirely unfounded. Releasing Amazon Personalize into the wild for AWS customers for the first time in June 2019 sent shockwaves into media and entertainment that were barely measured on the Richter scale at the time, while long-term seismic shifts are still preparing to break the surface of the M&E sector. In terms of partnerships, they don’t come much bigger than ThinkAnalytics, the world’s most widely deployed recommendation engine provider, which has just integrated its content discovery and viewer engagement platform with Amazon Personalize. The first question we…