Amagi, the channel creation and content distribution purveyor, claims it has successfully demonstrated a viewership increase of some 20% on Vizio TVs, using a new patent-pending technology purporting to dynamically adjust the length of ad breaks on a per-viewer basis. First things first, Faultline is still waiting on a response from Amagi on the claims surrounding this technology, because there are more questions than answers at this stage. Of course viewers are going to respond positively to reducing the length of ads, but Amagi’s argument is that extending the length of relevant ads—rather than showing a higher volume of non-dynamic ads—is a novel weapon to tackle ad fatigue. On paper, Amagi’s innovation—coined Zero Slate—is designed to eradicate the era of…