Amazon has announced that after 10 years, its Prime Video service was watched by 175 million Prime members in 2020. As total Prime subscriptions passed 200 million, up 50 million in 2020, this looks like an immense success, but unfortunately, Amazon is being a bit disingenuous with its definitions. There aren’t industry-standard terms in the VoD circuit. The AVoD crowd likes to talk about Monthly Active Users (MAUs), on the basis that this represents their core audience of habitual and return viewers. Pay TV and SVoD prefer to use variations on ‘subscribers,’ but rarely if ever provide indications on these subscribers’ activity levels. With Amazon, we are clearly seeing some shenanigans unfold, in using ‘the past year’ as a yardstick.…